1993–2001

1993 – Helmut Newton

1994 – Helmut Newton

1995 – Ellen von Unwerth

1996 – Ferdinando Scianna

1997 – Albert Watson

The two souls of coffee

1998 – Marino Parisotto

Elixir of love

1999 – Magnum Photos

The sensual world of coffee

2000 – Elliott Erwitt

Families - Portraits around coffee

2001 – Martine Franck och Richard Kalvar

Friends & More

2002–2014

2002 - David LaChapelle

Espresso and fun

2003 – Jean-Baptiste Mondino

Espresso and Glamour

2004 – Thierry Le Gouès

Mission to espresso

2005 – Erwin Olaf

Espress yourself

2006 – Ellen von Unwerth

The first class espresso experience

2007 – Eugenio Recuenco

The most incredible espresso experience

2008 – Finlay MacKay

The most majestic espresso experience

2009 – Annie Leibovitz

The Italian espresso experience

2010 – Miles Aldridge

The Italian espresso experience

2011 – Mark Seliger

Falling in love in Italy

2012 – 12 speciella fotografer

The Lavazzers

2013 – Marco Brambilla

1/365

2014 – Martin Schoeller

Inspiring chefs

2015–2018

2015 – Steve-McCurry

2016 – Joey L

From father to son

2017 – Denis Rouvre

2018 – Platon